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Privacy and Cookies Policy

Fanatics PRIVACY POLICY AND y COOKIES

“This document explains our policy on the personal data that you may provide us when you visit the Real Madrid CF official store (hereinafter the “Data”). Our goal is to protect your information.

Bear in mind that this web site contains links to other web sites, which have been provided for your convenience. We are responsible only for the Data that you provide us on this web site exclusively. We recommend that you review the privacy and security policies and procedures of all the other web sites that you visit.

This official Real Madrid online shop (www.realmadridshop.com) is operated directly and exclusively under the responsibility of Fanatics (“Fanatics”), an entity that has been selected and retained for this purpose by Global Merchandising, S.L., a company belonging to the Adidas Group, exclusive worldwide licensee of Real Madrid, C.F. (hereinafter “Real Madrid”) for the use of the Real Madrid trademarks and for the management and operation of the Official Real Madrid Online Shop.

File managers:

Fanatics

According to data protection regulations, we are informing you that the Data you provide us, including those that appear on your purchases or orders on this web site or the data you provide for the acquisition of the Madridista card, will be processed and will be included in a file owned by Fanatics, having its registered office in Greengate, Middleton, Manchester, England, M24 1FD, which will be the data file manager, for purposes related to the management of the business relationship between you and Fanatics and the management of the Madridista card with Real Madrid, C.F.

Furthermore, provided that you express your consent to this by filling out the online form, the Data may be used to inform you of offers of services or products from Fanatics, both by regular mail and by other means, including electronic means.

Real Madrid, C.F. Loyalty Program

In addition, this shop is part of the official Real Madrid shops. Accordingly, the Data will also be included in a file for which Real Madrid, with its registered office in Madrid at calle Concha Espina 1, will also be responsible for purposes related to the overall management of the official Real Madrid shops, access to the rest of the official Real Madrid shops and loyalty program actions. Your credit card data, or those strictly used to make payments, will not be included in this file.

Personal data provided in the form for the acquisition of the Madridista card will be incorporated in a file under the responsibility of Real Madrid, with the aforementioned address, and shall be processed to manage the acquisition of the Madridista card, which shall entail, inter alia, contacting you to complete the additional data required for the issuance thereof.

Furthermore, provided that you express your consent to this by filling out the online form, the Data may be used to inform you of offers of services or products from Real Madrid, its sponsors or third parties, whose updated names you can see at this link, http://www.realmadrid.com/sobre-el-real-madrid/el-club/patrocinadores, both by regular mail and by other means, including electronic means, and for you to participate in drawings, contests, discounts or direct gifts as a reward for your loyalty. Users will be informed of loyalty program actions, as well as of any prizes, discounts or drawings by the club.

In any case, you will have the chance to object to receiving such mailings with each notice that is sent to you.

Periodically, Fanatics and Real Madrid may ask you to review and update your Data to be able to provide you with new benefits.

Consent

In confirming this order, you are providing your consent for Fanatics and Real Madrid to process your personal Data as described. If you do not agree with these terms, please do not register or make a purchase on this web page.

Gathering personal information

When you participate in certain activities on this web page, such as registering, purchasing products or participating in contests, the file managers may ask you to provide certain information about yourself, asking you to fill out and send an online form. Participating in these activities is completely optional. Either way, if you choose to participate in them, you may be asked for personal information, such as your name, address, email address, telephone number, and other identifying data. Also, when you make a purchase, you will have to provide Fanatics only with your credit or debit card number.

Furthermore, we may supplement the information provided with other additional information obtained from dealing with your or other organizations, for example, our business partners, exclusively in the event that we have consent for this or such processing is legitimated by any of the options allowed by Spain’s Special Data Protection Act (LOPD).

Sometimes, Fanatics can use third parties’ technology in order to optimise your experience navigating the website. This technology can request information about yourself such as your email address. It is totally voluntarily to facilitate this information and you will always be informed through these terms and conditions. This is the case with Yeldify.

Yeldify can collect information on our behalf, facilitated voluntarily by yourself, in order to register your interest in our products and services, to place orders or to participate in competitions and promotions. This technology features pop-up windows that will appear when you execute certain actions, for instance closing a browser. These pop-up windows will contain information or the chance to participate in certain promotions. You can access Yeldify’s terms of use and their own privacy policy on the link http://www.yieldify.com/terms-of-service.php

How we will use your information

Notwithstanding the processing by the file managers mentioned in the paragraphs above, the latter will process your Data to register and support your participation in the activities you choose, as well as for maintaining such information. For example: if you order a product, the information will be used to send you the items purchased and to inform you of any benefit that may be available to registered users. If you enter a contest, the information will be gathered to authorize your contest entry and to contact you regarding it or the prizes. If you complete the forms to acquire the Madridista card, your Data shall be processed for the management and issuance thereof

Furthermore, your Data will be processed to improve the quality of our services, for market research actions, to monitor your activity on our web site, as well as to learn your preferences and so improve the products and services to be offered.

In addition, in certain cases, Fanatics and Real Madrid may give outside service providers, such as shippers, as well as IT providers, legal counsel, etc., access to the Data. In any case, access will be provided only to such Data that are strictly necessary and specific to the performance of the assumed obligations. Fanatics and Real Madrid state that such processing complies with data protection regulations.

Likewise, you are aware and agree that Fanatics may need to make the Data or part of them available to the competent authorities (including tax authorities) or to potential buyers of Fanatics.

Furthermore, file managers may selectively provide some information to other companies or organizations whose sectors of activity are the sale of sports apparel and items, accessories and complements, for the purpose of informing you of offers of services or products from such entities, both by regular mail as well as by other means, including electronic means. In any case, if you do not want the Data you provide to us to be shared with other companies, indicate it when filling out the online form and we will do so. Finally, if the file managers become a shared company or are sold or merged with other entities, your Data may be disclosed to our partners or owners. Unless it is necessary by law, we will not share, sell or distribute any Data without your consent.

A cookie is a piece of information that a website transfers to a special cookie file in your browser on your computer. It allows us to recognize your computer (but not specifically who is using it) upon entering our site. A cookie will typically contain the name of the site from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number. The cookie cannot be read by a website other than the one that sent the cookie.

By disclosing your personal information to us by using our website or over the telephone, you consent to the collection, storage and processing of your personal information as stated in this policy.

When you visit Real Madrid online shop at http://shop.realmadrid.com you can surf the site anonymously and access important information without revealing your identity. However, in order to provide better service, we may use "cookies" to track your visit.


How do you use cookies on Real Madrid online shop at http://shop.realmadrid.com?

On Real Madrid online shop at http://shop.realmadrid.com, we use cookies in the following ways:


  • to allow you to carry information across pages of this Site and avoid having to re-enter information

  • to allow you to access stored information

  • to apply discounts dependant on your point of entry into this Site

  • to allow you to maintain a shopping basket

  • to help us recognise you as a unique visitor (just a number) when you return to this Site and to allow us to tailor content to match your preferences. This also prevents you from having to log in every visit.

What are the different types of cookie?

There are two main types of cookies:

  1. Session Cookies:

    1. are temporary cookies

    2. remain in the cookie file of your browser until you leave the site

    3. allow you to carry information across pages of our site and avoid having to re-enter information

    4. allow you to access stored information within the registration process

    5. allow you to apply discounts dependant on where and how you entered the site

    6. and not be read by a website other than the one that sent the cookie

  2. Persistent Cookies:

    1. remain in the cookie file of your browser for much longer (how long will depend on the lifetime of the specific cookie)

    2. allow you to maintain a shopping basket (if you leave the site and come back later, items in your basket will still be there)

    3. help us recognise you as a unique visitor (just a number) when you return to our website allow us to tailor content to match your preferences. This also prevents you from having to Log In every visit.

    4. cannot be read by a website other than the one that sent the cookie

In addition to this, we use web analytics services provided by Google, Inc ("Google") and our partner Adobe Systems Inc ("Site Catalyst"). Google and Site Catalyst use cookies, to help analyse how visitors use our website. Google and Site Catalyst will use this information for the purpose of seeing how our customers like to use our websites and which pages or special functions they prefer). This helps us to continually improve our service.



Real Madrid online shop at http://shop.realmadrid.com cookies and those of our third party partners will never be used to collect any personal data. This includes your address, telephone number, email address, credit card information or any other payment details.

Can I disable or enable cookies?

You have the ability to accept or decline cookies by modifying the settings in your browser. Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer you can refuse all cookies by clicking "Tools", "Internet Options", "Privacy", and selecting "Block all cookies" using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including this one. More information about cookies can be found at www.allaboutcookies.org.

Below is a detailed list of the cookies that we use on this website, including those cookies that are essential for the website to operate:

Strictly Necessary Cookies
Cookie Name Purpose and Further Information
“Language”

Records user’s language preference by storing last selected language

“Currency” Records user’s currency preference by storing last selected currency
“Network" When visited via a link from an affiliate network that passes in the “network” parameter, we record this value for 30 days so that we can attribute any sales for that customer to the relevant affiliate
“BasketId” Allows us to persist user basket’s to the database between visits so that when they come back their items are still in the basket
“Firstname” This cookie is used to pre-fill forms and things like personalised shirt previews
“Lastname” This cookie is used to pre-fill forms and things like personalised shirt previews
Functionality Cookies
Cookie Name Purpose and Further Information
ASP.NET_SessionId An essential cookie that allows the website to function
Performance Cookies
Third Party Purpose and Further Information
Site Confidence These cookies are used sitewide during your visit session. No information about yourself or your computer is recorded using these cookies - they are only used to to monitor web site performance
Adobe Site Catalyst These cookies monitor the traffic volumes to the website to allow us to understand how the website is working and fix any problems. This ensures that the website is fully functional and optimised to create the best possible user experience, no personal data is collected
Google Adwords (PPC) These cookies are used to establish if you came to the site via a Google Pay Per Click Link. Any sale will be attributed to Google PPC campaign. No personal data is collected
Lyris Click Tracks This cookie is used for web analytics and email analytics. This data is used to improve site and email experiences – no personal data is collected
Amazon Checkout This is a session only cookie and is used to facilitate processing payment via Amazon Checkout. We do not store any credit/debit card information.
Affiliate Window/Trade Doubler/Shopping.com/Shopzilla These cookies are used to identify which partner has referred a user when they have arrived on the website via a link from another site. This cookie is placed by the partner site prior to arriving on the website. This enables us to identify referral customers and remunerate partners and is vital to the functioning of the affiliate referral program.
Monetate Fanatics use Monetate to test and optimise new web content. These are cookies that are used to analyse a user's actions and behaviours on our website through conversion optimisation solutions so we can understand how you are using the website. Cookies are set when you visit a page that we're testing. When you return, the cookie is read to ensure the most relevant content is displayed.
Paypal This is a session only cookie and is used to facilitate processing payment via Payapl. We do not store any credit/debit card information.


What happens to my information if your business is sold or integrated into another business?

If our business is sold or integrated with another business, your personal information may be disclosed to our advisors and any prospective purchaser's advisers on the understanding that they will keep it confidential. It will also be passed to any new owners of the business and used by them and other companies in their group in the same way as set out in this Privacy Statement.


Security Measures

We are informing you that you will be able to freely exercise rights of access, correction, cancellation and objection under the terms indicated in data protection regulations:

In any case, the file managers acknowledge and understand the importance of responsible use of this information. In addition, your personal information is password protected to prevent unauthorized access. We recommend that you not disclose your password.

Right of access, correction, cancellation and objection

We are informing you that you will be able to freely exercise rights of access, correction, cancellation and objection under the terms indicated in data protection regulations:

- Before Real Madrid, by contacting Real Madrid using the following e-mail address: oposición@corp.realmadrid.com, or at its offices at Concha Espina 1, 28036, Madrid, and

- Before Fanatics, by contacting using the email address customerservices@realmadridshop.com, or using the following mailing address: The Official Real Madrid Online Shop c/o Fanatics, Greengate, Middleton, Manchester, England, M24 1FD

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