Our website is managed by Fanatics (International) Ltd.
As the global leader in licensed sports merchandise, Fanatics delivers to over 180 countries, runs stores in over 12 languages and supports multi-lingual call centres incorporating 11 languages. Fanatics extended the reach of its licensed sports merchandise business by acquiring UK-based international sports e-commerce company, Kitbag on February 2nd 2016. It now supports and compliments Fanatics’ successful U.S. operation by focusing on partnerships with the biggest sporting teams and organisations around the world.
Operating from its base in the UK’s sporting stronghold of Manchester, the international business provides online, retail and end-to-end event solutions for nearly 30 partners across various sports. Fanatics has relationships with globally recognised English Premier League, La Liga, Bundesliga, Ligue 1 and SPL football clubs, along with representation across all major US Sports Leagues, Golf, Rugby, F1 and Tennis.
Internationally, Fanatics also delivers specific global leadership in event, city centre and in-venue retail; providing expertise at leading soccer, rugby and golfing venues. Fulfilment and service infrastructure has also expanded internationally, leveraging the historic expertise of Kitbag in international markets and integrating with the marketing and technology solutions traditionally used by Fanatics across its sites and partners in the U.S.
The Real Madrid Online Store at shop.realmadrid.com is operated under licence by Fanatics.
Contacting Us by Email
We are happy to answer queries on products, orders and anything else about the online store at the below address:
We endeavour to respond to all emails within 24 hours.
Contacting Us by Phone
Please note: Phone lines are closed on UK Bank holidays.If you'd like to speak to one of our friendly advisors, please contact us on +44 (0)33 0222 0381.
Contacting Us by Post
You can of course write to our team at any time using the address below:
The Real Madrid Official Online Store
Club Enquiries & Tickets
For general club enquiries and anything to do with tickets please use the relevant contact details on the main club site.